Disney+ advertisers will soon get Hulu’s ad targeting capabilities
Disney+ is set to take on Hulu in the streaming wars, and it looks like the Mouse House is borrowing a few tricks from its longtime rival. According to a report from Recode, Disney will soon offer advertisers the ability to target ads to specific audiences on its streaming service.
Disney+ is set to launch on November 12th, and it will offer a mix of content from Disney, Pixar, Lucasfilm, and Marvel. The service will also be the exclusive home of the new Star Wars TV series The Mandalorian.
While Disney+ will be a direct competitor to Hulu, it’s worth noting that Disney now owns a majority stake in Hulu. That means that Disney+ will be able to offer advertisers the same targeting capabilities that Hulu does.
The report notes that Disney is still finalizing its ad plans for Disney+, but the company is expected to offer both traditional ad units and “branded content” opportunities. It’s not clear yet how much Disney+ will charge for ads, but the company is reportedly planning to charge a premium for its service.
Disney+ is set to launch in the US, Canada, and the Netherlands on November 12th. It will roll out to Australia and New Zealand on November 19th, and it will come to the UK, Ireland, France, Germany, Italy, Spain, Austria, and Switzerland on March 31st, 2020.
Disney+ advertisers will soon get Hulu’s ad targeting capabilities
What Does This Mean?
In a recent blog post, Hulu announced that it will be sharing its ad targeting capabilities with Disney+. This means that advertisers will soon be able to target ads to specific audiences on both Hulu and Disney+.
Up until now, Disney+ has not had any ad targeting capabilities. This has made it difficult for advertisers to target ads to specific audiences on the platform. However, with Hulu’s ad targeting capabilities, advertisers will now be able to target ads to specific audiences on Disney+.
There are a few different ways that Hulu’s ad targeting capabilities can be used on Disney+. For example, advertisers will be able to target ads to specific demographics, such as age, gender, and location. Additionally, advertisers will be able to target ads to specific interests, such as Disney Channel fans or Marvel fans. And finally, advertisers will be able to target ads to specific behavioral traits, such as viewers who have watched a Disney+ show for more than three hours in the last week.
With Hulu’s ad targeting capabilities, advertisers will be able to reach their target audiences on Disney+ more effectively. This will ultimately lead to more sales and more revenue for Disney+.
What Does This Mean for Disney+?
Disney+ is still a relatively new platform, and it has yet to reach its full potential. However, with Hulu’s ad targeting capabilities, it will be able to attract more advertisers and generate more revenue. This will help Disney+ compete against other streaming platforms, such as Netflix and Amazon Prime Video.
In the long run, this could mean that Disney+ becomes the leading streaming platform. It remains to be seen whether or not this will happen, but it is certainly a possibility. Only time will tell.